WHEN DIGITAL MET ANALOGUE
_innovative digital and analogue solutions for film publicity
_representing director's vision with behind the scenes content
_electronic press kit materials
_talking heads (filming interviews)
_b-roll (filming behind the scenes)
See-Saw Films is an independent film production company who made the six-time Oscar nominated ‘Lion‘, starring Dev Patel, Nicole Kidman and Rooney Mara as well as ‘The King’s Speech‘ which was nominated for twelve and won four Oscars including Best Motion Picture, Best Performance by an Actor in a Leading Role for Colin Firth and a Best Director Oscar for Tom Hooper.
See-Saw Films required publicity materials to promote and market the feature film ‘Ammonite’ directed by Francis Lee and starring Kate Winslet and Saoirse Ronan.
The still photography and electronic press kit services had to meet a highly creative and artistic standard whilst also fulfilling the needs of the production to successfully market the film in anticipation of entry into the international film festival circuit and cinematic release.
The film is currently in post-production and everything we shot is kept tightly under wraps - as soon as any content more for the film is released officially we'll be able to share it here.
RÅN provided on-set services of stills and specials photography as well as filming EPK content as part of the publicity department during the production.
Within stills photography we have provided both analogue specials shot on 35mm film and digital stills. We have also provided 'in-production stills' (see below) to ensure coverage of every single scene from the film. The final images will be shared in printed press, online and will be used as the film poster.
The video service provided was entirely digital but shot in an aesthetic that was in keeping the director’s vision and the photography captured on set. RÅN specialises in light weight and high mobility equipment and shooting techniques which make us perfect for the role of capturing behind the scenes and publicity content. As part of our filming service we also offered full interviews with the director, cast and crew. Again utilising our mobile filming equipment and practices we were able to quickly set up, shoot and pack down the interviews with maximum efficiency and minimum interference with the overall working schedule of the production.
'in-production stills' process
- the new way to deliver digital content
As part of RÅN’s services we also offered 'in-production stills', this is a new way to create digital content when coverage of every scene is needed using the latest technology. We always highly recommend 'in-production stills' as they are a beautiful and reliable way to capture digital photographs from set at the highest image resolution available. 'In-production stills' can be taken off-set and they offer a wonderful and cost effective way of working. They also create an opportunity to cover scenes where an on-set photographer wouldn't have access. This way of working ensures production has all the publicity content imaginable whilst giving an on-set photographer a greater creative freedom. Using this technique we provided 'Ammonite' film with the 'first look' promotional image.
We are very proud to have offered 'in-production stills' alongside on set specials shot on 35mm film to 'The Danish Girl' a Tom Hooper film starring Eddie Redmayne and Alicia Vikander as well as 'Disobedience' directed by Oscar winning Sebastián Lelio starring Rachel Weisz and Rachel McAdams. The high resolution of 'in-production stills' allowed the 'Disobedience' film to successfully create the UK poster using this innovative service.
Currently we're the only studio in the UK providing this service.