WHEN DIGITAL MET ANALOGUE

summary

_innovative digital and analogue solutions for film publicity

_representing director's vision with primary & behind the 

  scenes content

_electronic press kit strategy & marketing materials

services

_developing content strategy

_full content package 

brand

See-Saw Films is an independent film production company who made the six-time Oscar nominated ‘Lion‘, starring Dev Patel, Nicole Kidman and Rooney Mara as well as ‘The King’s Speech‘ which was nominated for twelve and won four Oscars including Best Motion Picture, Best Performance by an Actor in a Leading Role for Colin Firth and a Best Director Oscar for Tom Hooper.

brief

See-Saw Films required ideation, development and delivery of publicity materials to promote and market the feature film ‘Ammonite’ directed by Francis Lee and starring Kate Winslet and Saoirse Ronan. 

The marketing package had to meet a highly creative and artistic standard whilst also fulfilling the needs of the production to successfully market the film in anticipation of entry into the international film festival circuit and cinematic release both in press and on digital web platforms and social media. 

product

On 3 June 2020 the film had been selected to premiere at the Cannes Film Festival, prior to its cancellation due to the COVID-19 pandemic. All promotional materials are kept tightly under wraps - as soon as any content more for the film is released officially we'll be able to share it here.

RÅN provided the full marketing package for the film which included the ideation and development of the content for film's promotional use. This also included on-set services of stills and specials photography (for press publications and posters) as well as filming EPK content as part of the publicity department during the production. 

 

RÅN has been enlisted by respected UK film companies such as Universal Studios, BBC Films, Working Title and Film4 to produce full marketing packages against agreed priorities and budgets. This includes:

_working closely with multi award-winning directors to establish desired aesthetic

_managing end-to-end film photography and videography production from visualising to realising end result

_coordinating and directing subjects such as actors, heads of departments, producers, directors and successfully negotiating as necessary 

_managing multiple projects simultaneously and delivering finished product to leading publications on time

'in-production stills' process

- the new way to deliver digital content - currently we're the only studio in the UK providing this service

As part of RÅN’s services we also offered 'in-production stills', this is a new way to create digital content when coverage of every scene is needed using the latest technology. We always highly recommend 'in-production stills' as they are a beautiful and reliable way to capture digital photographs from set at the highest image resolution available. 'In-production stills' can be taken off-set and they offer a wonderful and cost effective way of working. They also create an opportunity to cover scenes where an on-set photographer wouldn't have access. This way of working ensures production has all the publicity content imaginable whilst giving an on-set photographer a greater creative freedom. Using this technique we provided 'Ammonite' film with the 'first look' promotional image. 

We are very proud to have offered 'in-production stills' alongside on set specials shot on 35mm film to 'The Danish Girl' a Tom Hooper film starring Eddie Redmayne and Alicia Vikander as well as 'Disobedience' directed by Oscar winning Sebastián Lelio starring Rachel Weisz and Rachel McAdams. The high resolution of 'in-production stills' allowed the 'Disobedience' film to successfully create the UK poster using this innovative service.

 

Our full film credits for marketing packages are:

'Ammonite' starring Kate Winslet, Saoirse Ronan, directed by Francis Lee

'The Souvenir' starring Honor Byrne Swinton, Tilda Swinton, directed by Joanna Hogg

'Disobedience' starring Rachel Weisz, Rachel McAdams, directed by Sebastián Lelio

'Daphne' starring Emily Beecham, directed by Peter Mackie Burns

'God's Own Country' starring Josh O'Connor, directed by Francis Lee

'Notes on Blindness' starring Dan Skinner, directed by Peter Middleton & James Spinney

'The Childhood of a Leader' starring Robert Pattinson, Bérénice Bejo, Liam Cunningham directed by Brady Corbet

'The Danish Girl' starring Eddie Redmayne, Alicia Vikander, Amber Heard, directed by Tom Hooper

'London Road' starring Olivia Colman, Tom Hardy directed by Rufus Norris

'Mr Holmes' starring Ian McKellen, Laura Linney, directed by Bill Condon

'45 Years' starring Charlotte Rampling, Tom Courtney, directed by Andrew Haigh

'How I Live Now' starring Saoirse Ronan, George MacKay, directed by Kevin Macdonald

'Exhibition' starring Viv Albertine, Liam Gillick, Tom Hiddleston, directed by Joanna Hogg

'For Those in Peril' starring George Mackay, Kate Dickie, Michael Smiley, directed by Paul Wright

'The Selfish Giant' starring Sean Gilder, directed by Clio Barnard

'Wuthering Heights' starring Kaya Scodelario, directed by Andrea Arnold

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