MOVING IMAGE JOURNEY WITH ED TECH
_establishing a new video brand grammar
_developing social and website media content
_video (filming, directing, editing)
_social media content
Fire Tech is the UK’s leading provider of tech education to kids and teens. They are on a mission to fill the ever widening technology skills gap by inspiring and training kids to be confident technologists, creative thinkers and thoughtful leaders of our increasingly tech-enabled future.
Fire Tech offers a year round programme that has delivered over 8,000 learning experiences across the UK, Europe, Caribbean, Australia and the Middle East.
After launching a rebrand the previous year, the marketing team at Fire Tech were keen to have video content developed which reflected their new brand guidelines. Video was the only area that didn’t have a fully developed moving image vocabulary.
Fire Tech looked for content that provided a high return on investment whilst representing their brand voice and ethos and could become a blueprint . They needed their own video grammar to be developed and for their social media and webpage video content to follow this set of rules.
We have provided Fire Tech with a range of products from social media content to a recruitment video and brand promo.
Our first deliverables were a selection of Instagram videos that were created from a collection of interviews we shot at Imperial College London with Fire Tech's students, tutors, parents and the CEO as well as cutaways shot at Fire Tech's camps. This footage was then organised into themes which allowed us to craft narratives that captured the experience of Fire Tech camps in a series of short form videos.
The final output of these would ultimately serve as a blueprint for all future video products in tone, format and animation.
For every filming and photography session that we have had with Fire Tech we have spread our shoots over two days. These two days allow us to immerse ourselves in the company culture where we could see the tutors and students in action. Before and during the shoot we also worked closely with the marketing team and staff members to ensure that all shots needed were obtained.
With Fire Tech we have set up a procedural feedback cycle. Depending on the product we would provide them with a number of edits at various intervals of the project to make sure that the product evolved in a way that is most useful.
Through this feedback loop we were able to achieve the optimal cost efficiency, keeping all projects on budget and on schedule.